Privacy policy

Privacy Policy

At Pure, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal data in accordance with the General Data Protection Regulation (GDPR).

Data Controller

Pure is the data controller responsible for your personal data. If you have any questions about this policy or your personal data, please contact us.

Data We Collect

We may collect and process the following types of personal data:

  • Personal Identification Information: Name, email address, phone number, shipping address, and billing address.
  • Payment Information: Credit card details, bank account information, and transaction history.
  • Technical Data: IP address, browser type, and operating system.
  • Usage Data: Information about how you use our website, products, and services.
  • Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.

How We Use Your Data

We use your personal data for the following purposes:

  • To Provide Our Services: Processing and delivering your orders, managing your account, and providing customer support.
  • To Improve Our Website: Analyzing usage data to enhance user experience and functionality.
  • To Communicate With You: Sending order confirmations, updates, and responses to your inquiries.
  • For Marketing Purposes: Sending you promotional materials and newsletters, if you have opted in to receive them.
  • To Comply with Legal Obligations: Fulfilling legal and regulatory requirements.

Legal Basis for Processing Your Data

We process your personal data based on the following legal grounds:

  • Performance of a Contract: To fulfill our contractual obligations to you.
  • Legitimate Interests: For our legitimate business purposes, provided that your interests and fundamental rights do not override these interests.
  • Consent: Where you have given explicit consent for specific processing activities.
  • Legal Obligations: To comply with legal and regulatory requirements.

Data Sharing and Disclosure

We may share your personal data with third parties in the following circumstances:

  • Service Providers: To third-party service providers who perform functions on our behalf, such as payment processing, shipping, and marketing.
  • Legal Requirements: If required by law, to comply with legal obligations or to protect our rights.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your personal data may be transferred to the new owner.

Data Security

We implement appropriate technical and organizational measures to safeguard your personal data against unauthorized access, alteration, disclosure, or destruction.

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting requirements.

Your Rights

Under the GDPR, you have the following rights regarding your personal data:

  • Access: Request access to your personal data and receive a copy of the information we hold about you.
  • Rectification: Request correction of any inaccurate or incomplete data.
  • Erasure: Request the deletion of your personal data when it is no longer necessary for the purposes it was collected.
  • Restriction: Request the restriction of processing of your personal data under certain conditions.
  • Portability: Request the transfer of your personal data to another party.
  • Objection: Object to the processing of your personal data based on legitimate interests or for direct marketing purposes.
  • Withdraw Consent: Withdraw your consent at any time, where we are relying on consent to process your personal data.

Contact Information

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on our website. Your continued use of our website after such changes constitutes your acceptance of the new Privacy Policy.